Supporting Three UK's Retail Modernization with MTPOS
In 2021, Three UK undertook a retail modernization initiative focused on improving the in-store experience while supporting the operational, integration and security requirements of a large telecom retail organization.
MicroTelecom supported the initiative with MTPOS, bringing point of sale, mobile assisted selling, enterprise integration and operational visibility into the retail environment.
Retail Modernization Across a Large Store Network
The project combined customer-facing retail workflows with enterprise requirements for integration, access control, reporting and operational consistency.
Modernize the Store Experience
Support a more flexible retail experience while maintaining the operational requirements of a large telecom organization.
Enterprise MTPOS
Connect point of sale, mobile assisted selling, enterprise systems and reporting within a coordinated retail platform.
Store Mobility and Central Control
Give store teams greater mobility while preserving centralized enterprise processes, permissions and operational visibility.
Bring the Transaction to the Customer
Tablet-based MTPOS workflows allowed store associates to work beyond a fixed counter and support customers from different areas of the store.
The objective was not simply to make the POS portable. Mobility was part of a broader assisted-selling model in which approved users could access the information and transaction functions required for the customer interaction.
- Support tablet-based retail activity within the store.
- Access product information during the customer interaction.
- Support assisted selling away from a traditional checkout counter.
- Complete supported checkout workflows from approved devices.
- Maintain user access and operational controls within the enterprise environment.
Connect Store Activity with Enterprise Systems
A large retail deployment cannot operate as an isolated point-of-sale environment. MTPOS was integrated with Three UK's billing environment so store activity could participate in the wider enterprise workflow.
Integration helped connect customer-facing transactions with the business systems and information required to support retail operations across the organization.
Billing Integration
Connect supported store transactions with the enterprise billing environment.
Operational Reporting
Provide management visibility into retail activity through centralized reporting.
Store Consistency
Support common workflows across a large distributed retail operation.
Enterprise Access
Keep access to retail functions aligned with authorized users and devices.
Turn Store Activity into Management Information
The existing deployment included reporting capabilities intended to give management visibility into sales, inventory and retail activity.
Sales Activity
Review retail transaction activity and store performance.
Inventory Visibility
Include inventory information within the wider retail reporting environment.
Multi-Store Operations
Maintain centralized visibility across distributed retail locations.
Security and Privacy Were Core Deployment Considerations
Three UK's retail modernization operated in an environment where protection of customer information, controlled access and applicable privacy and payment requirements were important considerations.
MTPOS supported the deployment with security controls appropriate to an enterprise retail environment, including controlled user access and protected data communication.
A Retail Platform Built Around a Larger Enterprise Operation
The Three UK project demonstrates the role MTPOS can play when point of sale is only one part of a larger retail technology environment.
Store mobility, enterprise integration, reporting and centralized operational controls all formed part of the solution described in the original deployment story.
Globe Telecom Success Story
Continue with another MicroTelecom enterprise telecom retail deployment story.